Dissertation/Thesis Abstract

Wonder-Art & Co
by Liu, Adèle, M.A., Sotheby's Institute of Art - New York, 2020, 31; 27736289
Abstract (Summary)

In China art education is still in the ascendant, but it also presents many problems. Therefore I designed and completed this thesis in an attempt to complement Chinese education through a business plan model.

The original intention of Wonder-Art is not to attempt to solve the inherent problems of the long-standing art education in China.Our mission is to help the growing middle class, and high net worth individuals widely popularize art knowledge and improve their capability of art appreciation and their sense of art investment. Through our efforts, Chinese art investors will gradually transform from the initial follow-up investment to art value investment and become true art collectors.

Wonder-Art offers customized, professional art education and art consultancy services to individual and institutional investors, art lovers and the young generation of families with art purchasing capability.

Indexing (document details)
Advisor: Zhang, Jin
School: Sotheby's Institute of Art - New York
Department: Art Business
School Location: United States -- New York
Source: MAI 81/8(E), Masters Abstracts International
Subjects: Fine arts, Arts Management
Keywords: Art education, Business plan, China
Publication Number: 27736289
ISBN: 9781392368190
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