Broadcast television is a fast-paced business, and like many other organizations, mistakes happen. In television broadcast, however, journalists face many communication gaps inside of a television newsroom. When communication problems continue and are not fixed, it can cause the news organization and journalists to lose credibility. Leaders inside of the newsroom, such as news anchors, producers, and news directors are responsible for finding ways to improve communication. This study aims to reduce problems associated with miscommunication. The researcher conducted ten over the phone interviews with television journalists from the east to the west coast of the United States. The participants were three news anchors, three news reporters, one television producer, one news director, and two newscast directors who have a minimum of one year of television broadcast experience. Open-ended questions were asked to gather data from each of the participants. Based on the responses, the strategies leaders need to utilize to ensure communication is used effectively in the newsroom is comprised of five themes: (a) social media, (b) holding meetings, (c) face to face interaction, (d) making phone calls, and (e) sending text messages. These strategies contribute to effective communication and help the newsroom operate more efficiently when everyone is in contact. Research has shown that face-to-face interaction, meetings, and social media are strategies that can be used to make the communication inside of the television room effective. Analysis of the responses indicated face-to-face communication is the most effective way to convey information. It is recommended that journalists who are currently in the television broadcast business or future television journalists use the experiences from experienced journalists and apply to the newsroom. Further research is needed to identify other factors that help reduce communication gaps in the newsroom. New technology could be an option if quantitative research is used based on measurement over a period.
|Commitee:||Burks, Jay, Bennet, John|
|Department:||School of Business and Technology Management|
|School Location:||United States -- California|
|Source:||DAI-A 81/6(E), Dissertation Abstracts International|
|Subjects:||Organizational behavior, Journalism, Mass communications|
|Keywords:||Anchors, Effective communication, Journalists, Leadership, News reporters, Television broadcast|
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