Dissertation/Thesis Abstract

Relationship between Enterprise Social Media Use and Team Effectiveness in Multinational Companies
by Atwood, Mark D., Ph.D., Capella University, 2019, 124; 27547134
Abstract (Summary)

The study of the relationship between enterprise social media (ESM) use and team effectiveness revealed the existence of a relationship between ESM use and team effectiveness. Academic literature regarding ESM use and team effectiveness suggests an association of these constructs but did not address the existence of a relationship using the composite approach of this research. Attributes of ESM use were prevalent including types of users, types of communication benefits, and social capital linkages. Previously unaddressed was a measurement of the relationship between ESM use as a composite measurement encapsulating a wide range of individual ESM venues with a composite assembly of team effectiveness attributes. The following research question was applied to the study: What is the relationship between enterprise social media (ESM) use and team effectiveness? The research was designed to discover if a relationship existed and whether or not the relationship was statistically significant. A quantitative non experimental explanatory methodology with the intent to understand the relationship between ESM use and team effectiveness was used to conduct this study. there were 114 participants consisting of 30 team leaders and 84 team members from multinational companies located in the East South Central and South Atlantic divisions of the United States selected to participate in the online survey questionnaire designed to measure levels and categories of ESM use and levels of effectiveness in participant team experiences. After the completion of the collection of the data, a simple linear regression statistical analysis was performed. The results indicated a significant positive relationship between ESM use and team effectiveness combined with a fair measure of predictability within the relationship.

Indexing (document details)
Advisor: Randall, Phillip M.
Commitee: Lentz, Cheryl, Herr, John
School: Capella University
Department: School of Business and Technology
School Location: United States -- Minnesota
Source: DAI-A 81/5(E), Dissertation Abstracts International
Subjects: Business administration, Communication, Management
Keywords: Composite, Effectiveness, ESM, Metadata, Social capital
Publication Number: 27547134
ISBN: 9781392703106
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