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Dissertation/Thesis Abstract

African American Women Bloggers’ Lived Experiences with Digital Entrepreneurship: A Transcendental Phenomenological Study
by McDowell, Melissa, Ph.D., Walden University, 2020, 247; 27546282
Abstract (Summary)

The professionalization of blogs has elevated blogging to an organizational field whereby bloggers develop a legitimate career path. For many minority women bloggers, the transition from being traditionally employed to managing a one-person digital enterprise is often met with racial and gender imbalances created by nontraditional modes of work. The purpose of this qualitative transcendental phenomenological study was to gain a deeper understanding of how African American women bloggers described their lived experiences with managing a one-person digital enterprise and the implications of their racial and gender identity within this nontraditional mode of work. To address this gap, a transcendental phenomenological method was used to collect data from African American women bloggers. This study was framed by 3 key concepts focused on African American women bloggers: Brydges and Sjöholm’s concept of personal style blogger, Martinez Dy et al’s concept of women digital entrepreneurs, and Gabriel’s concept of Black female identity online. Data were gathered using 9 virtual semi-structured interviews and analyzed using the modified Van Kaam method. Eight themes emerged when answering the research question. The findings of the research showed that being an African American woman blogger means conducting entrepreneurial activity, working towards financial solvency, being proud of racial identity, and creating and delivering content as a blogger. Results gleaned from this transcendental phenomenological study may help promote social change by bringing awareness to policymakers on the issues of equity, access, and opportunity for marginalized populations who seek to become digital entrepreneurs.

Indexing (document details)
Advisor: Halkias, Daphne
Commitee: Neubert, Michael, Kristensen, Sheryl
School: Walden University
Department: Management
School Location: United States -- Minnesota
Source: DAI-A 81/5(E), Dissertation Abstracts International
Subjects: Entrepreneurship, Management, African American Studies
Keywords: African American women entrepreneurs, Black women entrepreneurs, Digital entrepreneurship, Lifestyle blogger, One-person digital enterprise, Professional blogger
Publication Number: 27546282
ISBN: 9781392438190
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