Dissertation/Thesis Abstract

Ambivalent Attitudes Toward Minorities in the Media? The Real-Time Detection of the Hand in Motion
by Paek, Jessica, M.A., California State University, Long Beach, 2019, 50; 13905012
Abstract (Summary)

A wealth of research has illuminated the effect that media has on individual identifications in various situations. Often, media portrayals of ethnic minority groups are uncommon and, if shown, defaulted to stereotypes. Media exposure then provides a “double-edged sword” in understanding the role of identification for minority group members. The current research uses a proprietary hand motion detection software called MouseTracker to examine the minority experience, specifically Hispanic and Asian groups. By utilizing this neuroscientific method, a more nuanced investigation that focuses on identifying ambivalence, and looking beyond polarization was possible. It was hypothesized that among Asian and Hispanic participants, the greater the non-dominant group identification, the greater attitudinal ambivalence in response to the respective stereotyped media portrayals of group members. Though literature exists on the strength of attitudes, it has not delved much into the presence of ambivalence, especially where media representation is concerned. Although the results did not support the proposed hypotheses, the research has provided valuable insight for further studies to build upon. This sort of exploration will help us to further acknowledge the intricacies of identity and understand the vast differences in the lives and plight of others.

Indexing (document details)
Advisor: Cargile, Aaron
Commitee: Mao, Yuping, Kahn, Adam
School: California State University, Long Beach
Department: Communication Studies
School Location: United States -- California
Source: MAI 81/3(E), Masters Abstracts International
Subjects: Communication
Publication Number: 13905012
ISBN: 9781088323564
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