This study explores the content sharing phenomenon among social media users in the context of sharing or use of copyrighted visual art with or without permission or attribution. It analyzes the attitudes, beliefs, and behaviors of social media users—those who identify as visual artists and those who do not—regarding openness to sharing; control; permission; attribution; trust in OSNs’ protection of rights; and the practical state of copyright. This is a first in-depth look into what the author is calling the creativity paradox of social media culture, whereby visual artists who share their work on social media to attract followers and buyers do so knowing the risks— loss of control and ownership of their work. Intellectual Property Rights solutions are explored in some depth in the literature review and post-result discussion.