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Dissertation/Thesis Abstract

OpenDoor Mobile Health Business Plan
by Ollarzabal, Nancy, M.S., California State University, Long Beach, 2019, 60; 22587697
Abstract (Summary)

The aim to improve access to healthcare has increased since the passing of the Patient Protection and Affordable Care Act of 2010. However, with the increased access to health insurance, among other factors has created a shortage in primary care providers, especially in low income areas. To combat the issue, new methods of delivering primary and preventative health services have been developed—mobile health units being one of them. This business plan examines the possibilities for OpenDoor Mobile Health to provide primary and preventative health services in Anaheim and Santa Ana, California. The goal of the OpenDoor organization is to designate itself as a high quality Federally Qualified Health Center and to improve access to primary and preventative health services to low-income women and children in underserved areas. The main topics of discussion include marketing strategies, business operations, feasibility, legal issues, and financial projections.

Indexing (document details)
Advisor: O'Lawrence, Henry
Commitee: Gotz, Cindy, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 81/4(E), Masters Abstracts International
Subjects: Health care management
Publication Number: 22587697
ISBN: 9781687914835
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