Dissertation/Thesis Abstract

Die Nike - Unlimited - Kampagne: Strategien der Transportation und Metalepse
by Hohm, Nicola, M.A., Universitaet Bayreuth (Germany), 2018, 101; 27600455
Abstract (Summary)

The purpose of this study is to analyze and outline the strategies of Transportation and the function of Metalepsis in the Nike Unlimited Campaign (2016). Based on a profound cognitive linguistic film narratological analysis the storytelling strategies evoking great media interest and effect on recipients are identified. Furthermore, the analysis consists of a theoretical-methodologial synthesis of Deictic Shift Theory, theoretical aspects of Metalepsis and Kuhn´s film narratological analysis model.

Indexing (document details)
Advisor:
Commitee:
School: Universitaet Bayreuth (Germany)
School Location: Germany
Source: DAI-C 81/4(E), Dissertation Abstracts International
Source Type: DISSERTATION
Subjects: Marketing, Mass communications, Rhetoric
Keywords:
Publication Number: 27600455
ISBN: 9781687900173
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