The purpose of this study is to analyze and outline the strategies of Transportation and the function of Metalepsis in the Nike Unlimited Campaign (2016). Based on a profound cognitive linguistic film narratological analysis the storytelling strategies evoking great media interest and effect on recipients are identified. Furthermore, the analysis consists of a theoretical-methodologial synthesis of Deictic Shift Theory, theoretical aspects of Metalepsis and Kuhn´s film narratological analysis model.
|School:||Universitaet Bayreuth (Germany)|
|Source:||DAI-C 81/4(E), Dissertation Abstracts International|
|Subjects:||Marketing, Mass communications, Rhetoric|
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