Popular food websites promote series of short “recipe videos” that display simple step-by-step demonstrations of different recipes. While there is extensive research on the impact of visual food cues on food preferences, none has examined how recipe videos affect food preferences. Since these videos are popular, it is important to examine their possible effects on food preferences. If research does reveal this association, the medium could be framed into a new approach to combat obesity and promote healthier eating. The objective of this pilot study was to analyze the effects of watching a collection of Buzzfeed’s Tasty recipe videos on food preferences in college students at California State University Long Beach (CSULB). Participants were recruited via convenience sampling and divided into three small groups to watch videos for either healthy recipes, less healthy recipes, or both. Before and after watching the videos, participants were asked to rate their appetite and specify their food preferences at that moment on surveys. Responses from before and after the exposure were compared within each group to determine if viewers shifted their food preference selections to food items that were demonstrated in the videos they watched. Post-exposure responses were compared between the three groups to measure the association between type of recipe viewed and food preference selections. The study detected no significant differences in food preferences from before and after the exposure for all groups and no significant differences in post-exposure food preferences between the groups. In summary, recipe videos did not affect viewers’ food preferences in this pilot study and modifications to the study’s design are recommended for future research.
|Commitee:||Reiboldt, Wendy, Hill, Michael|
|School:||California State University, Long Beach|
|Department:||Family and Consumer Sciences|
|School Location:||United States -- California|
|Source:||MAI 81/3(E), Masters Abstracts International|
|Subjects:||Nutrition, Psychology, Web Studies|
|Keywords:||Appetite, Food cues, Food preference, Internet, Nutrition, Recipe video|
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