While there is large body of adoption and agricultural education literature noting that introducing a new technology or system is a process rather than a single event, agricultural development projects are often expected to produce immediate results that do not always allow for programs to integrate these theories into programming. The Concerns-based Adoption Model (CBAM) is an adoption framework that places participants at the center of the change process to identify their concerns and challenges, providing a roadmap for guiding individuals with the correct support for their particular stage of adoption. While this model has typically been applied to the introduction of new curriculum in formal education settings, this case study assessed the potential for the CBAM Stages of Concern tool to be applied to agriculture innovations.
The objectives of this study were to: (1) adapt and pilot the CBAM Stages of Concern instrument to an agriculture innovation context, specifically for the introduction of the Participatory Guarantee System (PGS) to Cambodian vegetable farmers; (2) assess the concerns of Cambodian vegetable farmers with a range of exposure to and use of PGS; and (3) describe the potential for CBAM to be a useful tool for project management of international development programs. In this study, I found that the adapted Stages of Concern survey instrument consistently placed farmers in the anticipated Stage of Concern. Identifying users’ Stages of Concern can inform program designers and assist them in providing tailored support across the adoption process. In this case study, the program management team found that the tool allowed them to target support to farmers in different stages of adoption. The CBAM framework has the potential to inform participatory project design and give project administrations an evidence-based, systematic protocol for assessing the adoption process of an innovation – adding another tool to the development practitioner toolbox. This method also has the potential to be applied more broadly across other agriculture projects and innovations.
|Advisor:||Trexler, Cary J.|
|Commitee:||Crump, Amanda, Young, Glenn M.|
|School:||University of California, Davis|
|Department:||International Agricultural Development|
|School Location:||United States -- California|
|Source:||MAI 81/3(E), Masters Abstracts International|
|Subjects:||Agricultural education, Agriculture|
|Keywords:||Agriculture education, Cambodia, Concerns-based adoption model, Horticulture, Participatory guarantee system, Stages of concern|
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