Disruptive innovation theory, introduced and developed by Dr. Clayton Christensen in the late 1990s, has come to be confused with any innovation that encroaches upon existing options. In order to clarify the theory of disruptive innovations, scholars have repeatedly called for the application of the core concepts of the theory to the data surrounding the introduction of innovations from various fields. This study applied the concepts of disruptive innovation theory to the data surrounding the introduction and rise of on-demand music streaming in the United States between the years of 2001 and 2017 in order to test whether on-demand music streaming constituted a disruptive innovation as defined by the theory.
|Commitee:||Brown, Tim, Longnecker, Ryan, Christman, Ricky A.|
|School:||Trevecca Nazarene University|
|School Location:||United States -- Tennessee|
|Source:||DAI-A 81/3(E), Dissertation Abstracts International|
|Subjects:||Management, Music, Educational technology|
|Keywords:||Digital music, Disruptive innovation, Innovation, Music industry, Product management, Streaming|
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