The purpose of this research is to identify millennial values that have affected the trends, themes and content in the fashion magazine realm such as: dress, gender and cultural change. The goal is to show that millennials’ behavior frequently affects media. Millennials obtain their information through a combination of the iPad, magazines, and web, which opens an interesting new social dynamic. This research draws primarily upon secondary sources, such as scholarly journal articles and also ethnographic interviews. In order to create a magazine for the millennial generation that focuses on identity, culture, and civic engagement it is important to understand the history of the field and the progression it is making. Most research on this topic was conducted by analyzing the history of magazines. A major conclusion this has study found is that the accelerated rate of publishing digitally has led to greater awareness of the information in magazines, and has led to more diverse content. This study paves the way for creating new avenues of defining audiences, and of uniting millennials for common goals.
|School:||The American University of Paris (France)|
|Source:||MAI 81/3(E), Masters Abstracts International|
|Subjects:||Journalism, Behavioral psychology, Fashion, Social research, Communication, Social structure, Mass communications|
|Keywords:||Millennial values, History of magazines, Defining audiences|
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