To what extent are women of age invited or allowed to participate in the fantasy fashion purports to offer? And does it matter? To answer these questions, this study first develops a critical and multi-disciplinary “lens of age” (Marshall 6) based on prevailing literature, investigating the profound and complicated facets of age, including: how it affects identity, shapes perceptions in a youth-normative culture, its impact on women and femininity, as well as its expression in general media, advertising and fashion. Utilizing covers and featured editorial spreads for four top US fashion magazine titles for the years 2015–2017, this work then quantifies the presence of women of age and qualitatively analyzes their depictions versus those of younger women on four key criteria: body, attitude, stature and fashion. Evidence from quantified data demonstrates that women of age are substantially underrepresented. Qualitatively, they are frequently depicted in body, attitude, stature and fashion in manners that significantly deviate from those of younger women. At the highest-end of the fashion spectrum, women of age are depicted in severely diminished presentations, both literally and figuratively, and prohibited from full-participation in fashion-fantasy. These presentations and exclusions have the potential to inflict non-negligible harm both emotionally and physically, as evidenced by cited scientific studies. Additionally, data refuting business-case justifications for these exclusions lay responsibility with the fashion industry’s compliance to hegemonic power structures.
|School:||The American University of Paris (France)|
|Source:||MAI 81/3(E), Masters Abstracts International|
|Subjects:||Womens studies, Fashion, Communication, Personality psychology|
|Keywords:||Fashion, Magazine, Agism, Age, Identity|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be