Scenario planning projects raise awareness and change mindsets. By weaving narratives comprised of informed future possibilities rather than attempting to predict the future from the data points of the past, scenarios produce adaptive results. Adaptive methodologies are more important now than at any point in history. The rapid advance of technology and globalization contribute to a constant state of change requiring organizations to undergo digital transformations to survive. This study contributes to the literature by examining the impact of scenario planning on the efficacy of a digital transformation in the high-tech industry. All participants in the study predicted that the scenario planning project will have a positive impact on the efficacy of the organization’s digital transformation. The study also found that scenario planning improved the organization’s readiness for change, agility, and competitiveness.
|Advisor:||Lacey, Miriam Y.|
|Commitee:||Worley, Christopher G.|
|School Location:||United States -- California|
|Source:||MAI 81/2(E), Masters Abstracts International|
|Subjects:||Business administration, Computer science, Technical Communication|
|Keywords:||Digital, Digital transformation, Future possibilities, Organizational agility, Scenario planning, Strategy|
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