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Dissertation/Thesis Abstract

Dislike and Warn: Testing the Role of Perceived Media Influence on Different Levels of Corrective Actions on Social Media
by Jiang, Liefu, Ph.D., University of Kansas, 2019, 183; 13886148
Abstract (Summary)

This study refines the definition of corrective action, which refers to the phenomenon that when exposed to unfavorable information, highly-involved individuals tend to take some actions to influence others back from the negative impacts of the information. Through an online survey (N = 193), this study examines the extent to which individuals take corrective actions on social media, and differentiates various forms of corrective actions in three levels. Moreover, through an online experiment (N = 199), this study tests the causality between a source’s influence and the amount of exposure of the information, and individuals’ likelihood of taking different levels of corrective actions. Results show that the amount of exposure of the information positively predicts low-level corrective actions. Moreover, results show preliminary evidence of a mediation between the interaction of the publisher identity and the number of views, and individuals’ likelihood of taking medium-level corrective action, through perceived media influence.

Indexing (document details)
Advisor: Bobkowski, Piotr
Commitee: Joseph, Erba, Kennedy, John, Lee, Tien-Tsung, Webb, Clayton
School: University of Kansas
Department: Journalism
School Location: United States -- Kansas
Source: DAI-A 81/2(E), Dissertation Abstracts International
Subjects: Journalism, Mass communications, Web Studies
Keywords: Corrective action, Engagement, Perceived media influence, Social media
Publication Number: 13886148
ISBN: 9781088358726
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