The relationship between Corporate Social Responsibility (CSR) and financial performance has been studied extensively since the 1960s. CSR evolved to become a legal requirement within the European Union trading region. Canadian companies who were looking to expand into nondomestic markets want to understand the potential revenue opportunity of a strategic sustainable business model investment. The study was an exploratory, quantitative longitudinal correlational design. Sustainalyics, an industry leading ESG research firm, provided the CSR rankings in total score, governance, social justice, and environment. SEDAR was the financial data repository of all Canadian companies. It was the source of nondomestic sales revenue by geography. Secondary data was gathered and entered into Excel 2013 to run multiple linear regressions on 61 observations from fiscal years 2009-2017. The study included all publicly traded companies headquartered in Canada, which had a CSR ranking as measured by Sustainalytics and published nondomestic sales revenue in their annual reports. Four scenarios outline the relationships. The first scenario outlines all companies with a Sustainalytics ranking and nondomestic sales revenue. The next scenario focused on the mining sector. The third scenario focused on the analysis of EU nondomestic sales revenue. The final scenario also focused on the analysis of EU nondomestic sales revenue but excluded the retail sector. The scenarios outline the relationship between core sectors of the TSX and their relationship between CSR and nondomestic sales revenues. The findings revealed a statistically significant relationship between CSR strategic adoption and nondomestic sales revenue. The findings of the study indicated that there was a positive relationship between CSR adoption and financial performance. The study may be of benefit to Canadian business and policy leaders who were evaluating the Canada-EU Free Trade Agreement opportunity.
|Commitee:||Blando, Judy, Butler, Clifford|
|Department:||School of Business and Technology|
|School Location:||United States -- Minnesota|
|Source:||DAI-A 81/2(E), Dissertation Abstracts International|
|Keywords:||CSR, Financial performance, Free trade, Revenues, Sustainalytics|
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