The purpose of this study was to explore perceived facilitators and barriers of farmers’ market use for WIC mothers from the perception of WIC nutritionists and dietitians. Specifically, it assessed WIC nutritionists’ views on factors such as cost, convenience, cultural norms, marketing, perceived health benefits, nutrition education and assistance programs as contributing towards use of farmers’ markets for WIC recipients. A survey was implemented among WIC nutritionists (n = 59, ages 24 to 65 years old) to assess perceptions of farmers’ market use among WIC clients. A t-test and Spearman’s correlation were used for analysis. Results found the top perceived facilitators to be the WIC FMNP $20 checks, the Market Match incentive program, that farmers’ markets provide easy access to fresh fruits and vegetables, and the enjoyable environment to interact with family and friends. The top perceived barriers were the price of fruits and vegetables, the lack of transportation to farmers’ markets and not knowing which foods are available. Two weak correlations were found between years of employment and the “Market Match Incentive Program” (r(59) = −.245, p = .04) and years of employment and the discomfort using WIC vouchers at farmers’ markets (r(59) = −.297, p = .017).
The major implication was the small sample size of this study, yielding few significant results. Future research should consider interviewing WIC clients directly, utilizing a larger sample size from participants in assorted parts of the country, varying in climate, resources, and consumer preferences.
|Commitee:||Gustin, Libby, Devine, Wendy|
|School:||California State University, Long Beach|
|Department:||Family and Consumer Sciences|
|School Location:||United States -- California|
|Source:||MAI 81/1(E), Masters Abstracts International|
|Keywords:||Barrier, Farmer, Fruit, Market, Vegetable, WIC|
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