This dissertation consists of an interpretive, bounded case study conducted at the University of Chicago, a selective private research institution with a Division III athletics program. At selective institutions, alumni-athletes represent a crucial fundraising source for the athletics department. Research suggests that the level of identity to one’s undergraduate alma mater correlates highly with the likelihood of giving. However, little is known about how the identity make up of these unique student-athletes influences their giving patterns. Using a mixed method, qualitative-dominant approach, the researcher sought to explore how and to what extent identity salience to dual roles as student and athlete influenced University of Chicago alumni-athletes’ philanthropic behavior towards their alma maters’ athletics department. Though no definitive connections were made between identity salience and giving designations, the student-athlete identity formation process remains unique at selective institutions and, in some fashion, influences giving behavior. As the reliance on private philanthropy has increased at selective institutions, particularly in their athletics departments, it is imperative that administrators from the academy, the athletics department, and the development office collaborate to create a campus environment that is most conducive to maximizing alumni-athlete philanthropy. Institutional recommendations and suggested areas of scholarly inquiry are aimed at selective institutions, where the athletics program philosophically operates as any other extracurricular activity yet has unique challenges that merit specific support.
|Advisor:||Bass, Jordan R.|
|Commitee:||Bass, Jordan, Gordon, Brian, Ng, Jennifer, Harvey, Susan, Hurvitz, Lori|
|School:||University of Kansas|
|Department:||Health, Sport and Exercise Sciences|
|School Location:||United States -- Kansas|
|Source:||DAI-A 81/1(E), Dissertation Abstracts International|
|Subjects:||Sports Management, Higher education|
|Keywords:||Alumni-athletes, Alumni giving, Identity salience, Philanthropy, Selective institutions, Student-athlete identity|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be