Dissertation/Thesis Abstract

Exploring the Correlation of Municipal ICT Budget to Annual City-Visitor Counts and State Annual Tourism Income in the Southeastern United States of America: A Quantitative Study
by St. Luce, Christophe A., D.I.T., Capella University, 2019, 172; 13863260
Abstract (Summary)

Municipal managers of midsized southeastern tourist cities compete for financial gain realized by tourists spending money during travel. Municipal managers must decide if spending on ICT is justifiable regarding enhancing tourism. This quantitative ex post facto research study investigated if a correlation existed between the variables of municipal ICT budget and annual city-visitor counts. The research also investigated if a correlation existed between the variables of municipal ICT budget and state annual tourism income. A convenience sample was utilized for the study that consisted of 27 midsized cities throughout eight southeastern states in the United States of America. Eleven historical years of financial data (2005–2015) were analyzed using the Shapiro-Wilk Test of Normality, Spearman rho, and scatterplots. This research found that there was a strong, positive relationship between the municipal ICT budget allocated by midsized southeastern tourist municipalities and annual city-visitor counts. This research found that there was a significant, moderate positive relationship between the municipal ICT budget allocated by midsized southeastern tourist municipalities and state annual tourism income received. To maximize the return on investment, municipal managers must think long term and must incorporate investments into an overall ICT strategy.

Indexing (document details)
Advisor: Lowrey, Kimberly
Commitee: Hargiss, Kathleen, Webb, James
School: Capella University
Department: Business and Technology
School Location: United States -- Minnesota
Source: DAI-B 80/09(E), Dissertation Abstracts International
Source Type: DISSERTATION
Subjects: Information Technology, Public administration
Keywords: Budget, ICT, Income, Municipal, Tourism, Visitor
Publication Number: 13863260
ISBN: 9781392159552
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