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Dissertation/Thesis Abstract

Cultivating Out of Class Communication through Facebook
by Galloway, Daniel M., M.A., University of the Pacific, 2019, 45; 13809331
Abstract (Summary)

This study investigates a possible link between a students’ willingness to engage in out of class communication (OCC) with an instructor and the level of mediated immediacy that the instructor presents through his/her online presence. The hypotheses were that students viewing a Facebook page would be more willing to engage in OCC than those viewing an institutional web page with low levels of mediated immediacy and that students viewing a Facebook page would also be more willing to engage in OCC with their instructor for relationship focused reasons than those who viewed an institutional web page. While both hypotheses were found to be false, this study uncovered a correlation which suggests that the institutional web page creates a higher willingness to engage in OCC for task-focused reasons than a Facebook page and invites further research into the topic.

Indexing (document details)
Advisor: Dong, Qingwen
Commitee: Bates, Marlin, Bergman, Teresa
School: University of the Pacific
Department: Communication
School Location: United States -- California
Source: MAI 58/05M(E), Masters Abstracts International
Subjects: Communication, Adult education, Web Studies
Keywords: Facebook, Immediacy, Out of class communication
Publication Number: 13809331
ISBN: 978-1-392-00972-7
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