To identify factors that contribute to career satisfaction of front-line retail workers, a quantitative correlational study was used to determine the relationship of the five-factor model (e.g., agreeableness, extraversion, openness, emotional stability, conscientiousness) and narrow traits (e.g., work drive, tough-mindedness, optimism, intrinsic motivation, customer service orientation, assertiveness) on career satisfaction of front-line workers. This study determined if the inclusion of narrow traits explain a variance in career satisfaction above and beyond the five factor model traits. This study provided empirical evidence established on the theoretical foundation of the five-factor model, allowing for a deeper understanding of traits as they relate to and predict worker satisfaction. The participants of the study were 112 retail workers from the Texas Retailers Association membership of Texas, who were selected using a volunteer sampling. Pearson r correlation and hierarchical analysis were used to test the hypotheses. Pearson r correlation determined that agreeableness (r = .25), extraversion (r = .26), emotional stability ( r = –.29), optimism (r = .37), and customer service orientation (r = .24) had statistically significant relationships with career satisfaction (p < .05). A hierarchical regression analysis determined that narrow traits explained 12.9% of the variance in career satisfaction. The findings of this study provided recommendations that will be beneficial for hiring entities such as human resources on hiring the worker who will be satisfied in their front-line career, based on personality traits. This study helped to understand personality traits of satisfied workers and the traits that measure satisfaction in the front-line retail environment.
|Commitee:||Grist, Cathy, Schmitz, Sheila, Shutay, Jeanette|
|School:||Grand Canyon University|
|School Location:||United States -- Arizona|
|Source:||DAI-B 80/08(E), Dissertation Abstracts International|
|Subjects:||Occupational psychology, Personality psychology|
|Keywords:||Career satisfaction, Five factor model, Front-line workers, Narrow traits, Personality traits, Retail workers|
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