This study was conducted to understand how the Cajun Navy 2016’s organization-stakeholder relationship development strategies (i.e. disclosure, information dissemination, and involvement) evolved over the course of a year from the Great Flood of 2016 to Hurricane Harvey. After the Great Flood of 2016, the Cajun Navy increased their online presence through Facebook and used the social networking platform to connect with other people who wanted to provide help during this crisis. The rapid growth of the Cajun Navy and its increased attention in the media shows that by fostering relationships online, a broader audience can be reached and engagement and reciprocity can be achieved via strategic communication. This study builds upon the social mediated crisis communication model (SMCC) to identify emerging trends in crisis communication on Facebook and how they were used by the Cajun Navy 2016 administrators to gain a following and to mobilize resources in times of crisis.
|Commitee:||Ferguson, Alice, Madison, T. Phillip|
|School:||University of Louisiana at Lafayette|
|School Location:||United States -- Louisiana|
|Source:||MAI 58/05M(E), Masters Abstracts International|
|Subjects:||Communication, Web Studies|
|Keywords:||Cajun Navy, Content analysis, Crisis communication, Facebook, Natural disaster, Social media|
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