Since the Federal Farm Loan Act of 1916, a cooperative system of lending associations has helped provide stable financing to agricultural operators throughout the United States and played a crucial role in maintaining a stable food supply. At the heart of this system are relationships between agricultural operators and lenders who function as their trusted advisors. This study explores the proficiencies of trusted advisors at one of these associations: Northwest Farm Credit Services. With an interdisciplinary view of trust, 25 qualitative interviews were conducted with existing trusted advisors, as well as group interviews with 38 customers, to understand the factors which help create and maintain trust-based relationships. From my findings, trusted advisorness is defined and a framework describing trusted advisorness in seven embodied elements is proposed. This framework describes how a trusted advisor walks and cares, for what a trusted advisor looks and listens, how a trusted advisor thinks, and what a trusted advisor says and does.
|Advisor:||Barbour, JoAnn Danelo|
|Commitee:||Francovich, Chris, Kohl, David|
|School Location:||United States -- Washington|
|Source:||DAI-B 80/07(E), Dissertation Abstracts International|
|Subjects:||Agriculture, Agricultural economics, Banking|
|Keywords:||Agricultural finance, Farm credit, Relationship lending, Trust, Trusted advisor|
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