Dissertation/Thesis Abstract

Casillas Consulting: A Limited Liability Corporation
by Casillas, Miguel, M.S., California State University, Long Beach, 2018, 44; 10935994
Abstract (Summary)

The many changes that keep occurring in the health care industry have not only put a strain on the different stakeholders such as managed care organizations, regulatory agencies, patients but also the employees who are on the front-line. Casillas Consulting was founded to offer a solution to these issues. Casillas Consulting offers a variety of services and is distinct in the fact that it caters specifically with different types of managed care organizations, hospitals, medical groups, and any other healthcare related entity; and motivate the employees of the organization or company to find meaning and rewards in the work that they are doing. Casillas Consulting will also support the employers since the employees can increase their performance and meet their required metrics. This plan identified how Casillas Consulting intends to reach its goal to be a valuable player in this industry. In the full market analysis, it will be described in detail the different aspects of this marketing plan and how they will all work together and independently.

Indexing (document details)
Advisor: O'Lawrence, Henry
Commitee: Gerard, Nathan, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 58/04M(E), Masters Abstracts International
Subjects: Health care management
Publication Number: 10935994
ISBN: 978-0-438-90425-5
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