The many changes that keep occurring in the health care industry have not only put a strain on the different stakeholders such as managed care organizations, regulatory agencies, patients but also the employees who are on the front-line. Casillas Consulting was founded to offer a solution to these issues. Casillas Consulting offers a variety of services and is distinct in the fact that it caters specifically with different types of managed care organizations, hospitals, medical groups, and any other healthcare related entity; and motivate the employees of the organization or company to find meaning and rewards in the work that they are doing. Casillas Consulting will also support the employers since the employees can increase their performance and meet their required metrics. This plan identified how Casillas Consulting intends to reach its goal to be a valuable player in this industry. In the full market analysis, it will be described in detail the different aspects of this marketing plan and how they will all work together and independently.
|Commitee:||Gerard, Nathan, Sinay, Tony|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 58/04M(E), Masters Abstracts International|
|Subjects:||Health care management|
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