Dissertation/Thesis Abstract

A Perfect Fit: The Logic of Sustainability in Luxury Strategy and Operation
by Furlow, Benjamin Joseph, M.A., The American University of Paris (France), 2013, 87; 13833822
Abstract (Summary)

Dispelling the popular notion that “sustainable luxury” is an oxymoron, this research thesis utilizes the theoretical framework of reciprocal altruism to make the case that sustainability is, in fact, a “perfect fit” for the luxury sector. Presupposing that the critical mass needed for change will come only when every agent in the sector’s value chain understands how the principles of sustainability align with their interests, this paper analyzed the near term benefits to the luxury industry’s designers, craftspeople, marketers, and executive management. Upon conclusion, there is little doubt that the principles of sustainability will enable the entire industry to become more competitive and less vulnerable in the future.

Indexing (document details)
Advisor: Majidi, Mehdi
Commitee:
School: The American University of Paris (France)
Department: Cross-Cultural and Sustainable Business Management
School Location: France
Source: MAI 58/03M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Business administration, Sustainability
Keywords:
Publication Number: 13833822
ISBN: 978-0-438-79574-7
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