Dispelling the popular notion that “sustainable luxury” is an oxymoron, this research thesis utilizes the theoretical framework of reciprocal altruism to make the case that sustainability is, in fact, a “perfect fit” for the luxury sector. Presupposing that the critical mass needed for change will come only when every agent in the sector’s value chain understands how the principles of sustainability align with their interests, this paper analyzed the near term benefits to the luxury industry’s designers, craftspeople, marketers, and executive management. Upon conclusion, there is little doubt that the principles of sustainability will enable the entire industry to become more competitive and less vulnerable in the future.
|School:||The American University of Paris (France)|
|Department:||Cross-Cultural and Sustainable Business Management|
|Source:||MAI 58/03M(E), Masters Abstracts International|
|Subjects:||Business administration, Sustainability|
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