Dissertation/Thesis Abstract

Market-Entry Strategies for Eiffage in Kazakhstan
by Sartbayeva, Aizhamal, M.A., The American University of Paris (France), 2015, 68; 13833825
Abstract (Summary)

The purpose of this thesis is to propose the market-entry strategies for the French construction company, Eiffage, to implement their innovative sustainable technologies in Construction, Civil Engineering and Sustainable city industries in Kazakhstan. The thesis is prepared for the MA in Cross-Cultural and Sustainable Business Management and focuses on managing sustainability across cultures. The thesis argues that although the world is becoming more interlinked and interrelated due to the globalization, there does not exist a global homogeneous model of sustainable development. Each country has its own path of development, depending on the socio-cultural value system, historical roots of the nation, economic and environmental peculiarities. Another objective is to provide a better understanding about Kazakhstani business culture and practices for Multinational Enterprises, interested in expanding to Kazakhstani market and, most importantly, to cast a light and to increase awareness about certain environmental and economic issues in sustainable urban development of Kazakhstan.

Indexing (document details)
Advisor: Majidi, Mehdi
School: The American University of Paris (France)
Department: Cross-Cultural and Sustainable Business Management
School Location: France
Source: MAI 58/03M(E), Masters Abstracts International
Subjects: Business administration, Asian Studies, Sustainability
Keywords: Construction
Publication Number: 13833825
ISBN: 978-0-438-79577-8
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