Today, wine consumption is on the rise globally and there is considerable interest in wine as a topic of academic study, especially in areas where wine is seen as a tourist experience and as culture. This thesis is a qualitative study that explores the meaning of wine and wine consumption among U.S. millennial wine consumers. Through in-depth interviews, participantobservation and an online questionnaire of 116 millennials, two key elements of millennials’ engagement with wine are explored; community building and authenticity, predominately from the Seattle area.
|School:||The American University of Paris (France)|
|Department:||Global Communications and Civil Society|
|Source:||MAI 58/03M(E), Masters Abstracts International|
|Subjects:||Cultural anthropology, Demography|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be