Dissertation/Thesis Abstract

Exploring Millennial Wine Consumption: The Search for Community and Authenticity
by Lusebrink, Chantelle M., M.A., The American University of Paris (France), 2014, 175; 13833839
Abstract (Summary)

Today, wine consumption is on the rise globally and there is considerable interest in wine as a topic of academic study, especially in areas where wine is seen as a tourist experience and as culture. This thesis is a qualitative study that explores the meaning of wine and wine consumption among U.S. millennial wine consumers. Through in-depth interviews, participantobservation and an online questionnaire of 116 millennials, two key elements of millennials’ engagement with wine are explored; community building and authenticity, predominately from the Seattle area.

Indexing (document details)
Advisor: Shields, Christy
School: The American University of Paris (France)
Department: Global Communications and Civil Society
School Location: France
Source: MAI 58/03M(E), Masters Abstracts International
Subjects: Cultural anthropology, Demography
Publication Number: 13833839
ISBN: 978-0-438-79591-4
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