Dissertation/Thesis Abstract

Understanding the Relationship between Corporate Social Responsibility, Team Identification, and Behavioral Intention with the Mediating Effect of Satisfaction in Korean Professional Baseball League
by Son, Jaeman, Ph.D., University of Arkansas, 2018, 101; 13421877
Abstract (Summary)

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer satisfaction.

Indexing (document details)
Advisor: Dittmore, Steve
Commitee: Lo, Wen-Ju, Stokowski, Sarah, Walker, Kasey
School: University of Arkansas
Department: Recreation & Sport Management
School Location: United States -- Arkansas
Source: DAI-A 80/04(E), Dissertation Abstracts International
Subjects: Asian Studies, Sports Management, Management
Keywords: Behavioral intention, CSR, Marketing, Satisfaction, Sport management, Team indentification
Publication Number: 13421877
ISBN: 978-0-438-72042-8
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