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Getting Out of the Red Zone: Using Statistics to Analyze Consumer Reviews and Hotel Functions
by Zdjelar, Robert A., M.S., California State University, Long Beach, 2018, 54; 10974225
Abstract (Summary)
The hospitality industry is primarily driven by the word of the consumer. Statistical methodologies such as text mining, discrete choice analysis, and quality control charts can provide a more in-depth view of a hotel’s function when compared to the current software used to gauge such metrics. This thesis will consult a local hotel management team on guest behavior and general standard operating procedure. Various statistical programs such as R, SAS, and Minitab were used throughout the many examples provided.
| Advisor: | Korosteleva, Olga |
| Commitee: | Safer, Alan, Suaray, Kagba |
| School: | California State University, Long Beach |
| Department: | Mathematics and Statistics |
| School Location: | United States -- California |
| Source: | MAI 58/03M(E), Masters Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Statistics |
| Keywords: | |
| Publication Number: | 10974225 |
| ISBN: | 9780438718579 |
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