As a result of increased competition, turbulence, and complexity in the business environment, the need for timely and accurate information is critical for an organization’s survival and success. Competitive Intelligence (CI), as a business discipline, is a promising tool for collecting, analyzing, and creating actionable knowledge. Despite the proliferation of CI users and its benefits, few academic studies have been conducted on Jordanian organizations. Therefore, this study attempted to gain a better understanding of CI practices in Jordan. In addition, the study aimed at examining the factors that influence Jordanian managers’ perception regarding the perceived usefulness of CI. The construction of the study model was based on the published literature on CI. The data for this study was collected from a self-administrative web-based survey tool. Sample data of 136 participants was collected for this research study. The collected data was analyzed by one sample t test, standard multiple regression, and descriptive statistics. The results revealed that the level of applying CI activities by Jordanian organizations is good. Among all variables examined in the study, the three variables that influenced managers’ perception were technical adequacy, surprise level, and organizational innovativeness. Furthermore, the results were compared between manufacturing and services industries. The current quantitative research study provides an insight into the factors that influence Jordanian managers’ perception regarding the perceived usefulness of CI. It also provides a valuable step toward theoretical and practical implications for future research, as well as the adoption of CI activities.
|Commitee:||Kelly, Louise, Ozyurt, Saba|
|School:||Alliant International University|
|School Location:||United States -- California|
|Source:||DAI-A 80/03(E), Dissertation Abstracts International|
|Subjects:||Business administration, Management, Middle Eastern Studies, Organization Theory|
|Keywords:||Business intelligence, Environmental scanning, Strategic management|
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