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Dissertation/Thesis Abstract

Business Plan for DANA Pharmacy
by Babolmorad, Niloofar, M.S., California State University, Long Beach, 2018, 63; 10784861
Abstract (Summary)

Studies have revealed that bilingual individuals opt their native language as the first choice for consultation with health professionals. Moreover, a concordant cooperation between patient and pharmacist is significantly impaired where one party is applying a language with which both sides are not comfortable or confident. Accordingly, a multilingual pharmacy has the potential to remove language barriers for non-compliance among customers who need pharmacy services. On the other hand, in today’s competitive market, a pharmacy may guarantee its survival, and also high revenue, if it fills a sizable amount of Medicare patients’ prescriptions since a majority of these physician orders include at least three types of chronic-disease medications. However, there are still communication barriers with some of Medicare beneficiaries because of their limited proficiency in English.

DANA, a private community pharmacy, intends to remove aforementioned obstacles in the heart of Laguna Woods and its neighboring cities where they place prescriptions for a large number of Persian and Hispanic immigrants and serve a community with the highest density of elderly people in Southern California.

DANA’s mission is to deliver highly valued health care in a manner that ensures optimal medication therapy outcomes for the whole community by performing its trilingual Farsi-Spanish-English pharmacy service and being more attentive to elderly patients.

Indexing (document details)
Advisor: Reynolds, Grace
Commitee: Erlyana, Erlyana, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 58/02M(E), Masters Abstracts International
Subjects: Business administration, Health care management
Keywords: Business plan, DANA, Health care administration, Multilingual services, Pharmacy
Publication Number: 10784861
ISBN: 978-0-438-66717-4
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