RideUp, LLC will help to reduce the transportation barrier for the target community so better health outcomes can be achieved through improved treatment plan compliance. By ensuring that drivers and vehicles are trained and equipped to accommodate patients with special or mobility accommodations, RideUp gives clients the peace of mind of secured transportation to and from their health care visits. As the area of patient satisfaction is becoming an indicator for healthcare quality for hospitals, RideUp will adapt this indicator as a main focus for its services. This business proposal will explore the need for NEMT services in the target area and the feasibility of the project. The residents of the city of Santa Monica, and the nearby cities have various modes of transportation at their disposal. With the recent completion of the Metro Yellow Line from downtown Los Angeles to Santa Monica in 2016, more Los Angelinos are able to access Santa Monica than ever before. Additionally, the expansion of public transportation and increasing use of ride hailing applications, such as Lyft and Uber, Santa Monica has its share of congestion resulting from visiting tourists or commuters. However, none of these transportation modes provide a community focused healthcare centered service such as RideUp. Therefore, RideUp will have a competitive advantage as a non-emergency medical transportation service in the area.