Small farms and ranches are extremely important to local economies and food systems. Yet, small farms and ranches are known to struggle financially. A review of the literature and this research project revealed agritourism is a promising practice that can improve the viability and financial stability of small farms and ranches. Five farmers were interviewed in a qualitative study that used a modified gap analysis to reveal the knowledge, motivation, and organizational (KMO) influences impacting agritourism participation. The findings are summarized with recommendations to further improve this promising practice, as well as ideas for future research and a plan to implement and evaluate an agritourism program that could change how farmers approach this promising practice.
|Commitee:||Datta, Monique, Lewis, Laura|
|School:||University of Southern California|
|School Location:||United States -- California|
|Source:||DAI-A 80/03(E), Dissertation Abstracts International|
|Subjects:||Area Planning and Development, Agricultural economics, Cognitive psychology|
|Keywords:||Agribusiness, Agriculture, Agritourism, Agrotourism, Small farms, Tourism|
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