The purpose of this marketing plan is to identify the need for ASC’s in the field of cosmetic and plastic surgery. Outlining an assessment of the market will provide a detailed overview of the industry and a roadmap to building a sustainable business. Each section in the analysis will present information that pertains to the industry, customer, and competitors. The marketing plan will help organize all of the data and research about the business and is useful tool for business owners or potential investors. Beverly Drive Surgery Center intends on offering patients seeking cosmetic or plastic surgery with the optimal surgical environment and exceptional care.
|Commitee:||O'Lawrence, Henry, Sinay, Tony|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 58/02M(E), Masters Abstracts International|
|Subjects:||Business education, Health care management|
|Keywords:||Ambulatory surgical center, Business, Business plan, Health care administration, Outpatient surgery, Plastic surgery|
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