Dissertation/Thesis Abstract

Beverly Drive Surgery Center, LLC: A Business Plan
by Perdomo, Gabriela, M.S., California State University, Long Beach, 2018, 62; 10831266
Abstract (Summary)

The purpose of this marketing plan is to identify the need for ASC’s in the field of cosmetic and plastic surgery. Outlining an assessment of the market will provide a detailed overview of the industry and a roadmap to building a sustainable business. Each section in the analysis will present information that pertains to the industry, customer, and competitors. The marketing plan will help organize all of the data and research about the business and is useful tool for business owners or potential investors. Beverly Drive Surgery Center intends on offering patients seeking cosmetic or plastic surgery with the optimal surgical environment and exceptional care.

Indexing (document details)
Advisor: Gotz, Cindy
Commitee: O'Lawrence, Henry, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 58/02M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Business education, Health care management
Keywords: Ambulatory surgical center, Business, Business plan, Health care administration, Outpatient surgery, Plastic surgery
Publication Number: 10831266
ISBN: 978-0-438-56819-8
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