Dissertation/Thesis Abstract

Making Use of All of Your Resources: The Importance of the Feasibility Study as a Strategic Planning Tool for Capital Campaign Preparation
by Ballard, Jay, M.B.A./M.F.A., California State University, Long Beach, 2018, 54; 10829313
Abstract (Summary)

Feasibility studies are invaluable resources for strategic planning and capital campaign preparation for nonprofit organizations. As nonprofits operate on stringent budgets, they must utilize resources that will expand efficiency while meeting their goals. By engaging in a feasibility study, nonprofits gain valuable information about their organization and how they are perceived. This information can help diminish external factors that may harm the nonprofit. With the passing of the recent tax bill in December 2017, charitable giving is expected to decrease across the country. This could hamstring nonprofits. By explaining the negative implications of the tax bill, I present a pressing threat that nonprofits may need to address by using as many resources as possible to avoid a financial burden. Through a series of interviews with several Southern California based arts professionals, I find supporting information promoting feasibility studies and strategic planning while exploring the fear the new tax bill represents.

Indexing (document details)
Advisor: Byrnes, Anthony
Commitee: Bentley, Jeffrey, Berger, Jody
School: California State University, Long Beach
Department: Theatre Arts
School Location: United States -- California
Source: MAI 58/01M(E), Masters Abstracts International
Subjects: Arts Management
Keywords: Arts, Feasibility, Fundraising, Planning
Publication Number: 10829313
ISBN: 978-0-438-32848-8
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