Tuition discount rates have been rising faster than published tuition prices at many small, private higher education institution resulting in a high-price, high-aid tuition model with decreasing net tuition revenue (NTR). In response to this pricing model, some institutions have decided to implement a low-cost, low-aid pricing approach, referred to as a tuition reset. A tuition reset reduces the tuition sticker price and discount rate. As a relatively novel phenomenon, the research on tuition resets and their impact is incomplete. This study serves to add to the limited collection of research surrounding the topic by studying 12 institutions that reset their tuition to understand the impact of a tuition reset on enrollment, NTR, and other observed outcomes. This study examined a subset of private, not-for-profit colleges and universities with total enrollment below 5,000 that reset their tuition between 2011 and 2014. The study used a mixed-methods approach, performing quantitative analysis of enrollment and financial data both before and after the tuition reset, and a qualitative analysis to understand other benefits observed by institutions that implemented a tuition reset. A semi-structured interview protocol was used with key institutional leaders to document their stories with results grouped into outcome categories.
|Commitee:||Eckel, Peter, Vanston, Patricia|
|School:||University of Pennsylvania|
|Department:||Higher Education Management|
|School Location:||United States -- Pennsylvania|
|Source:||DAI-A 80/01(E), Dissertation Abstracts International|
|Subjects:||Higher Education Administration|
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