In a healthcare system that has become rapidly impersonal, expensive and complicated with premiums and deductibles imposed by insurance companies, the Direct Primary Care (DPC) model emphasizes the patient-physician relationship. This model empowers the patient to take charge of their health needs by eliminating the needs of the insurance company and paying the physician a flat rate monthly or yearly to have their health care tailored to their need. However, it is significantly challenging to maintain a constant patient flow either because the patient does not feel engaged with the physician or because customers have no knowledge that a personalized model such as that practiced by direct primary care physicians exists. DocUpfront, an application system that can be used on a mobile and web platform, intends to address this communication gap by providing a platform for patients to connect directly with physicians. DocUpfront's mission is to connect a consumer to a local DPC provider in Southern California using GPS technology, based on need and budget. With features such as flexible physician schedules, and the ability to make appointments promptly, DocUpfront distinguishes itself from other healthcare apps serving the same purpose. Moreover, DocUpfront helps the physicians gain a broad customer base, reducing the unnecessary emergency room visits and therefore, reducing the overall healthcare expenditures. In this business proposal, we will conduct a market analysis to develop marketing strategies, analyze the feasibility of developing the app, legal and regulatory requirements and the financial issues and opportunities.
|Commitee:||Nourazari, Sara, Sinay, Tony|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 58/01M(E), Masters Abstracts International|
|Subjects:||Health care management|
|Keywords:||Direct primary care, Health app|
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