Dissertation/Thesis Abstract

Health Guardians Exhibition Incorporation a Business Plan
by Atonya, Franklin Kisanya, M.S., California State University, Long Beach, 2018, 70; 10785666
Abstract (Summary)

Trade fairs have long been considered great platforms emerging and established businesses use as an effective way to help drum up business as well as learn and study the activities of competitors. A lot is usually going on at these events. Anywhere from (1) meeting with industry partners and prospective customers, (2) testing and studying new products, as well as (3) examining recent market trends and opportunities among other functions. The common factor in majority of trade fairs has been that they are looked at as organized little convenient stores that specific companies, within a specific industry, utilize to showcase and demonstrate their latest products and services for the purpose of boosting their market share and sales of their products and services. Through some research on trade fairs and the health industry, I found that most of the available platforms under the health care trade fair moniker are only done as single industry fairs with the purpose of just competing for sales and market share.

The goal of this paper is to showcase a new business venture under the name Health Guardians Exhibition Incorporation as a uniquely designed platform comparable to what common fairs are known for, a platform through which two different industries (technology industry and health care industry) will be tasked to work alongside each other for the purpose of developing ideas in the products and services through which accessibility to health services for the consumers of care will be made affordable and efficient for the purpose of improving community health.

Indexing (document details)
Advisor: Reynolds, Grace
Commitee: O'Lawrence, Henry, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 58/01M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Health care management
Keywords: Exhibition, Fairs, Healthcare, Technology
Publication Number: 10785666
ISBN: 9780438258105
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