The current quantitative study attempted to understand, identify and examine four aspects of the viewing behavior; binge watching. Those aspects were binge watching characteristics, binge watching motivations and people’s perceptions of binge watching, as well as exploring the relationships between binge watching and gender. The study found that people would usually binge watch alone between 3-5 episodes in one session, and they would spend six hours binge watching on weekends. Moreover, catching up on missed episodes was the only positive significant motivation the study found. The study found people perceived binge watching as a satisfying activity that made them feel in control, which would not cause anxiety, addiction, or isolation even though it was unproductive and time-wasting behavior. The study found some differences between men and women. Women binge watched dramas and were motivated by catching up on missed episodes. Women tended to perceive binge watching as unproductive behavior. Men were more likely to repeat binge watching after they had already finished doing so.
|Advisor:||Pitts, Mary J.|
|Commitee:||Bowman, Mike, Hayes, Marceline T.|
|School:||Arkansas State University|
|School Location:||United States -- Arkansas|
|Source:||MAI 58/01M(E), Masters Abstracts International|
|Keywords:||Binge watching, Streaming, Time shifting, Uses and gratifications, Video on demand, Viewing behavior|
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