Greater New Orleans, Louisiana (GNO) is a highly marketized school environment. The purpose of this study was to examine how marketization informs GNO academic high school leaders’ managerial decisions. While much had already been written on areas in this topic’s periphery, nothing readily available in the theoretical knowledge base had sufficiently answered this question with respect to GNO high schools. This non-probability qualitative study provides rich descriptions of how a diverse range of GNO academic high school leaders’ experiences are affected by marketization. Participants were gleaned from GNO public high schools via expert sampling. Interviews were recorded, transcribed, and analyzed using the constant comparative analysis method (Merriam, 2009: Qualitative research: A guide to design and implementation). To this end, following each interview, the recorded interviews were transcribed and analyzed. After Interview 1, the responses from the remaining participants were compared to look for trends and consider additional questions. The overall findings from these responses indicated that academic high school leaders inform their managerial decisions in light of competitive school marketization. This is evidenced in working strategically to ensure full enrollments, from creating school-based teams and creating exciting, school-specific experiences, to the purported use of unethical and illegal practices.
|Commitee:||Corkill, Phillip, Garcia, Lisa|
|School Location:||United States -- Minnesota|
|Source:||DAI-A 79/10(E), Dissertation Abstracts International|
|Keywords:||Branding, Charter schools, Constructivism, Market forces, Marketization, New orleans|
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