A career in YouTube is a growing field among Millennials, but little research has been conducted on this industry. This first part of the study aimed to investigate whether YouTubers experience higher levels of work-related stressors than people who chose a more traditional type of career. The second part of this study investigated the effect of narcissism on the relationship between work-related stressors and the experience of burnout among YouTubers. The study used data from 150 MTurk participants who 3 completed questionnaires on work-related stressors and 150 YouTube participants who completed questionnaires on the same stressors, as well as on narcissism and burnout. The results showed support for hypotheses 1, 3, 4, and 6, whereas hypotheses related to work overload were non-significant.
|Commitee:||Bartels, Lynn, Voyles, Elora|
|School:||Southern Illinois University at Edwardsville|
|School Location:||United States -- Illinois|
|Source:||MAI 57/06M(E), Masters Abstracts International|
|Subjects:||Behavioral psychology, Psychology, Occupational psychology|
|Keywords:||Burnout, Narcissism, Stressors, YouTube|
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