The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry.
|Commitee:||Sesno, Frank, Usher Layser, Nikki|
|School:||The George Washington University|
|Department:||Media & Strategic Communications|
|School Location:||United States -- District of Columbia|
|Source:||MAI 57/06M(E), Masters Abstracts International|
|Subjects:||Journalism, Communication, Mass communications|
|Keywords:||Cable, Disney, Netflix, Pay TV, SVOD, Television|
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