Dissertation/Thesis Abstract

Netflix vs. the World: A Study of Competitive Trends in the Modern American TV Industry
by Nover, Scott, M.A., The George Washington University, 2018, 72; 10823909
Abstract (Summary)

The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry.

Indexing (document details)
Advisor: Phalen, Patricia
Commitee: Sesno, Frank, Usher Layser, Nikki
School: The George Washington University
Department: Media & Strategic Communications
School Location: United States -- District of Columbia
Source: MAI 57/06M(E), Masters Abstracts International
Subjects: Journalism, Communication, Mass communications
Keywords: Cable, Disney, Netflix, Pay TV, SVOD, Television
Publication Number: 10823909
ISBN: 9780355987744
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