The primary purpose of this study was to examine the level of support for NCAA Division I athletic reform from four perspectives 1) athletic director, 2) senior woman administrator, 3) faculty athletic representative, and 4) head coach. In addition, this study examined if the support for NCAA Division I athletic reform differed based on the sex of the respondent, the race of the respondent and between the head coaches of revenue and non-revenue sports.

After eliminating duplicate and incorrect email addresses, the population of this study was 559. A census of these groups was used from the six major Division IA BCS Conferences (ACC, Big East, Big Ten, Big Twelve, SEC, and PAC 10). Questionnaires were returned by 139 respondents for a response rate of 24.8% with 127 being usable data.

Each participant was asked to complete an online survey consisting of 35 statements pertaining to one of six categories 1) presidential control, 2) academic integrity, 3) financial integrity, 4) athlete welfare, 5) governance, and 6) equity.

The researcher analyzed the data using SPSS version 14. Analysis of variance (ANOVA) was utilized to answer research question #1 to determine significance between position and the dependent variables. In addition, Scheffe Post Hoc test was used to examine where the significance was between the variables. Multiple t-tests were used to examine research question #2 while mean scores and standard variations were analyzed for research question #3 and mean scores were analyzed for question #4.

Results showed support for three of the six categories (presidential control reform, race equity reform, and gender equity reform). Furthermore, significance was found between position and five of the six categories (presidential control, athlete welfare, financial integrity, gender equity and governance) as well as between gender and three of the six categories (gender equity, race equity, and governance). Implications of the results of the study are discussed and recommendations for future research are suggested.