Dissertation/Thesis Abstract

On the Nature of Preference in Decisions Involving Risk: A Proportion of Emotion Mechanism
by Reid, Aaron A., Ph.D., Ohio University, 2006, 129; 10834924
Abstract (Summary)

The hypothesis that emotion mediates the relationship between cognitive assessments of the importance of outcomes and preferences in decision-making under risk is not supported. Regulatory focus strength (E. T. Higgins, 1997) is used as a measure of cognitive importance of outcomes, and skin conductance response (SCR) and self reported emotion as measures of emotion. Separately, a proportion of emotion model, that adds an emotional weighting mechanism to the proportional difference model (C. González-Vallejo, 2002), proves to be a significant predictor of choice using SCR as an emotion input. However, it is outperformed by a simple emotional difference model and subjective expected pleasure theory (B. Mellers, 2000). All emotional models outperform cumulative prospect theory (A. Tversky & D. Kahneman, 1992).

Indexing (document details)
Advisor: Gonzalez-Vallejo, Claudia
School: Ohio University
Department: Psychology
School Location: United States -- Ohio
Source: DAI-B 79/09(E), Dissertation Abstracts International
Subjects: Psychology
Keywords: Decision making, Emotion, Risk, Trade-offs
Publication Number: 10834924
ISBN: 978-0-355-94704-5
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