Dissertation/Thesis Abstract

Communicating Augmented Reality Devices Improving Technology Acceptance among Electric Utility Field Workers
by Kroll, Carly, M.A., Marquette University, 2018, 98; 10791776
Abstract (Summary)

Augmented Reality (AR) is very useful for many different fields and purposes such as entertainment, education, military, navigation, industrial, or electric utility. Electric utilities find use in AR due to the flexibility of location and the real-time information sharing with visuals to keep employees safe and efficient. This exploratory study investigated the use of infographic templates as a way to introduce this new technology to line workers in the electric utility field. Infographics were used as a way to prime workers to be more aware of the technology and its possible uses as well as usefulness. Through the use of Communication Accommodation Theory and the Technology Acceptance Model, the researcher found evidence indicating that presenting information in a clear and interesting way increased electric utility workers desire to adopt the new technology through perceived ease of use and perceived usefulness (Davis, Bagozzi & Warshaw, 1989).

Indexing (document details)
Advisor: D'Urso, Scott
Commitee: Marklin, Richard, Waters, Eric
School: Marquette University
Department: Communication
School Location: United States -- Wisconsin
Source: MAI 57/05M(E), Masters Abstracts International
Subjects: Communication, Information Technology
Keywords: Augmented reality, Communication accommodation theory, Electric utility field workers, Infographics, Technology acceptance model
Publication Number: 10791776
ISBN: 978-0-355-88426-5
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