This qualitative research utilized grounded theory methodology to generate a theory for understanding why companies have incorporated corporate social responsibility (CSR) practices and to identify the impact of CSR on organizations that have implemented the practices. The focus was on understanding the perspective of employees who work directly in CSR departments for employers who practice CSR. A central factor in the research was to discover how employees dealt with the reality of why companies incorporated CSR and the impacts on the organization. The employees’ experience demonstrated employers often utilized CSR to generate new business, maintain existing business, present positive images to general public, enrich workplace culture and sustain environmental compliance.
This study used semi-structured one-on-one interviews with employees who worked in CSR departments for employers who practiced CSR. Interview participants were recruited through both opportunity and snowball sampling. Opportunity sampling occurred by posting the “posting to participate” on the researcher’s LinkedIn profile and other social media groups and networks related to CSR. Snowball sampling occurred through the request in the “posting to participate” that asked viewers to forward the invitation to those they believed would be interested in taking part in the study. KEY WORDS: corporate social responsibility (CSR), grounded theory, internal CSR, external CSR, doing right, employees, business intent, business driven, need, donate, giving back, society, responsibility
|Commitee:||Combs Durso, Joan, Wilkin, LaVena|
|School Location:||United States -- Kentucky|
|Source:||DAI-A 79/09(E), Dissertation Abstracts International|
|Keywords:||Business, Corporate social responsibility, Grounded theory, Stake-holder|
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