Dissertation/Thesis Abstract

Using a Corporate Intranet to Convey and Manage Technical Information for Dispersed Audiences at Cincinnati Bell
by Murphy, Janet Heath, M.T.S.C., Miami University, 2003, 50; 10817932
Abstract (Summary)

This paper reports and reflects on into the internship I performed in order to implement a local telecommunications provider's use of Intranet and Web technology to deliver technical information to internal audiences. The internship comprised two projects: Project 1 - Migrating paper content to a Web format, and Project 2 - Re-designing an existing Intranet site to provide users with an improved user interface. Both projects combined principles of technical communication and marketing to overcome cross-functional management and communication issues, and served to train end users in online navigation and content maintenance.

Primary hurdles included the following: Internal budget constraints, and Internal personnel constraints (increased individual workloads, limitations in Intranet-related skill sets, slow adoption of internal change).

Cincinnati Bell managers recognized their constraints and were open to investigating and implementing creative ways to address pressing – and frustrating– internal documentation issues.

Cincinnati Bell hoped to achieve these goals: Faster and more efficient release of information to dispersed audiences, :: Better visual display of technical information, and De-centralized content maintenance. This report includes an overview of my internship, a detailed description of a major internship activity, and an analysis of my process for completing the internship projects.

Indexing (document details)
Advisor: Lutz, Jean
School: Miami University
Department: English
School Location: United States -- Ohio
Source: MAI 57/05M(E), Masters Abstracts International
Subjects: Management, Communication
Keywords: Audience, Problem solving model, Problem solving process, Technical communication
Publication Number: 10817932
ISBN: 978-0-355-84492-4
Copyright © 2020 ProQuest LLC. All rights reserved. Terms and Conditions Privacy Policy Cookie Policy