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Dissertation/Thesis Abstract

Towards an Understanding of the Role of Information Architecture on the Performance of First-Score Reverse Multi-Attribute Auctions
by Gwebu, Kholekile L., Ph.D., Kent State University, 2006, 172; 10817893
Abstract (Summary)

This dissertation explores the effect of information disclosure interventions on the performance of Reverse Multi-attribute Auctions. A conceptual model that integrates information asymmetry theory, signaling theory and decision process theory is developed. Computer-based experiments are then employed to compare the performance of multi-attribute auctions that make use of different information disclosure policies. Results indicate that having preference and public information leads to better performing auctions than having private or no information. Public information appears to trigger more aggressive bidding than all other information types assessed. Finally, preference, public and private information all play an important role in building bidder confidence.

Indexing (document details)
Advisor: Shanker, Murali
School: Kent State University
Department: Management and Information Systems
School Location: United States -- Ohio
Source: DAI-A 79/08(E), Dissertation Abstracts International
Subjects: Management
Keywords: Decision process, Information asymmetry, Information disclosure, Multi-attribute auction, Signaling
Publication Number: 10817893
ISBN: 978-0-355-84480-1
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