Dissertation/Thesis Abstract

Tweeting is Easy, Rhetoric's Harder: A Rhetorical Analysis of Public Political Discourse on Social Media
by Howard, J.C., M.A., Gonzaga University, 2017, 46; 10687269
Abstract (Summary)

Growing polarization of political discourse in America has resulted in a populace and representatives that are ineffective in persuasive rhetoric and are in many cases at an impasse. With more politicians—and more Americans in general—using computer mediated social media to discuss politics, these media are no doubt having an effect on the way we conduct our political discourse. This study is an examination of the interactions related to four different posts on the social media Twitter and Facebook. The study includes a rhetorical analysis to determine how social media users engage in persuasive rhetoric according to Aristotle. The ensuing analysis demonstrates how social media have affected users as technological determinism suggests, and discusses behavioral markers and indicators. This analysis increases understanding of persuasive rhetoric and the effect of computer mediated social media.

Indexing (document details)
Advisor: Caputo, John S., Misner, Joshua
Commitee: Caputo, John S., Cunningham, Carolyn, Hazel, Mike, Schlossberg, Pavel
School: Gonzaga University
Department: Communication and Leadership
School Location: United States -- Washington
Source: MAI 57/02M(E), Masters Abstracts International
Subjects: Communication, Political science, Web Studies, Rhetoric
Keywords: Facebook, Politics, Rhetoric, Social media, Technological determinism, Twitter
Publication Number: 10687269
ISBN: 978-0-355-54535-7
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