Donor behavior in the non-profit organizational environment is a complex matrix of social influences that include social expectations from social media sites, direct cohort and peer influence, and perceptions of organizational performance, transparency and fundraising expenditures. A widespread general problem in non-profit organizations (NPOs) is that organizational members (cohorts) can exert an influence on the donor behavior of others, and organizational fundraising objectives can be adversely impacted. The purpose of this research was to identify those predictor characteristics that negatively influence donor behavior and would assist in minimizing costs associated with fundraising. I employed a quantitative study using a correlational design of multivariate analyses to identify a set of predictor characteristics originating from the influence of organizational cohorts on donor behavior. This study used a modified original survey to collect data from 244 non-randomized participants from the State of Colorado who donated to non-profit organizations (NPOs) in the last year.
A series of backward regressions produced five statistically significant models that showed positive correlations among the fifteen dependent variables that were included in the survey. In addition, the statistical evidence (p >.001) provided additional support for the three alternate hypotheses in all three research questions. In this study, I attempt to provide correlations that serve as predictor characteristics of cohort influence in the non-profit organizational environment. This data also provides additional information on donation behavior patterns for the three-key areas of interest: Donation Amounts, donation frequency, and volunteer hours. Additional research across other demographic and geographic areas is recommended.
|Commitee:||Polastri, Patricia, Settles, Tanya|
|Department:||School of Business and Technology Management|
|School Location:||United States -- California|
|Source:||DAI-A 79/03(E), Dissertation Abstracts International|
|Subjects:||Marketing, Behavioral psychology, Social psychology, Organizational behavior|
|Keywords:||Altruism, Charitable donations, Cohorts, Donor behavior, Non-profit organizations, Religion|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be